Parents want schools to communicate with them via email, and that is why schools’ more recent focus on using social media platforms to get their messages out may be misguided.
That’s the takeway from new survey findings released Tuesday by nonprofit research group Project Tomorrow and ed-tech company Blackboard Inc.
“The data shows that parents value having information pushed to them rather than having to search and find it on their own,” Julie Evans, CEO of Project Tomorrow, said in a statement. “Given the time pressures faced by most parents, this is not surprising. What is surprising is the disconnect we see between what parents and administrators say are the best communications tools.”